Our Technology - Worldview Design®

Worldview Design® is our unique operating system. This innovative communications paradigm was introduced by Conceptual Age Media Founder John Marshall Roberts in his acclaimed book ‘Igniting Inspiration: A Persuasion Manual for Visionaries’ (2008). A deceptively simple blend of systems theory, ontology, developmental psychology, and common sense, this new interdisciplinary design framework allows socially conscious people—marketers, business leaders, and activists—to design messages that systematically overcome cynicism and inspire others to act.

Selected Quotes

“John has a terrific way of bringing simplicity to a powerful set of ideas that can help emblaze complex communications with more relevance and resonance.” ~KoAnn Vikoren Skrzyniarz, Sustainable Life Media

“John added a new dimension to our analysis of how to engage customers around a future vision for utility customer service. His values-based framework really makes you think differently. Our clients like the fact that John’s framework is actionable, predictive and measurable. And he is a great presenter!” ~Benjamin Wimberly, EcoAlign

“John Marshall Roberts is an engaging, enlightened and entertaining speaker. I left there feeling pumped and excited to return to my projects with a new found enthusiasm and a clear vision for “next steps” and future potential”

~Julie Hayes, Brand Neutral