Our Process - Inspirational Learning Experiences™

Where does inspiration come from? How can we systematically create this experience in others? Our design approach starts from these core questions and builds systematically outward.

Led by Conceptual Age Media’s team of instructional designers, our process leverages Worldview Design® to allow us to create media that empowers, inspires, and rewires your target audience to learn with unprecedented enthusiasm.

Phase 1. INTENTION

The path to inspiration starts with intention. Understanding and leveraging the power of intentions in communication is a critical part of the Worldview Design® process. In the Intention Phase, we clearly articulate our client's sponsoring vision, defining what we seek to co-create in all three dimensions (body, mind and spirit). This vision provides a sturdy creative framework to operate from moving forward.

Phase 2. EMPATHY

Great intentions cannot gain real-world traction without an equally great messaging strategy! During the Empathy Phase, we draw from more than four decades of developmental psychology research to outline the target learners’ unique cognitive strategies for making sense of the world. What are their core values, tastes and preferences? What are their unique existential challenges? What particular images, sounds, words and concepts are likely to resonate with them most?

Phase 3. INSPIRATION

Once we've clearly defined both our creative vision and our learner's inner landscape, the real fun begins. During the Inspiration Phase, we throw our inner critic out the window and let inspiration take the reins. Drawing from decades of instructional design experience, we freely brainstorm the content of our learning message through a collaborative process and put our ideas into a working outline and storyboard prior to production.

Phase 4. CREATION

The Creation Phase begins full-scale production. Script now moves to screen. Ideas become actualized. To maximize time and resources, we implement a series of authenticity checkpoints designed to meet our client’s inspirational requirements. We ensure that the final eLearning course is properly engineered to overcome all three filters (sensory, mental, and spiritual) to actualize an Inspirational Learning Experience™.

Phase 5. FEEDBACK

Finally, we reach our Feedback Phase. We run our final eLearning course against an appropriate test audience to make sure that it has the desired impact, refining as required to achieve inspired, reliable learning results that last.